In 2025, Vogue will celebrate a significant editorial transition, with Chloe Malle officially becoming Head of Editorial Content at American Vogue, succeeding the legendary Anna Wintour. This move marks Vogue’s transition into a more digital and diverse era, balancing its commitment to tradition with its commitment to the future.
Chloe Malle’s Career Journey
Since joining Vogue in 2011, Chloe Malle has risen through the ranks, from Social Editor to Contributing Editor, and finally, in 2023, to Editor-in-Chief of Vogue.com. She also co-hosts the “The Run-Through” podcast. Malle has excelled in digital content, driving significant growth in traffic and engagement on Vogue.com and fostering comprehensive editorial expansion for the brand.
New Role Responsibilities and Significance
As Head of Editorial Content at American Vogue, Malle will lead the magazine’s creative and editorial direction. She will be one of ten global Heads of Editorial Content, reporting directly to Anna Wintour. While Wintour will no longer oversee the day-to-day operations of the US edition, she will remain Head of Content at Condé Nast and Global Editorial Director of Vogue, ensuring the unification and continuity of the brand’s global vision.
Mallé revealed that she will focus on strengthening the multi-platform integration of print, video, and events, responding to the diverse and in-depth content demands of modern readers. She is seen as a key figure who can skillfully blend Vogue’s rich history with future innovation.
Anna Wintour’s Comments on Mallé
Anna Wintour expressed her confidence in Mallé’s appointment, praising her warmth, passion, deep experience, and keen vision, which will help Vogue maintain its leadership and continue to push boundaries amidst the tide of fashion and social change. Wintour looks forward to continuing to accompany Mallé as both mentor and mentee, guiding the brand into uncharted territory.
Chloe Malle’s Personal Perspective
Mallé frankly calls herself a “proud ‘rich second generation’,” openly acknowledging the advantages her family background affords her and leveraging them to strive for greater success. She emphasized that Vogue shaped her career and identity, and now she aims to influence and shape Vogue’s future. She looks forward to continuing to deepen her expertise in multi-platform content production, creating diverse fashion content tailored to the needs of the new era.
Chloe Malle’s appointment as head of American Vogue serves as a crucial bridge between preserving the brand’s heritage and embracing a digitally diverse future. Her leadership not only symbolizes a generational shift but also signals that Vogue will embrace the challenges of the future fashion world with greater innovation and inclusiveness.
This is both a tribute to the past and a commitment to the future, showcasing a new Vogue that is both vibrant and intelligent to fashion lovers around the world.
