Creative Director Haider Ackermann’s Design Philosophy

Haider Ackermann is known for his unique aesthetic and meticulous attention to detail. Newly appointed Creative Director, he brings an unprecedented perspective—a perfect fusion of luxury and practicality, tradition and modernity. He says, “Clothes have soul. They are more than just fabric; they are the mark of time.” This design philosophy permeates the latest Snow Goose Spring/Summer 2025 collection, symbolizing the awakening of the spirit of freedom and adventure.

Snow Goose Collection Highlights

• Diverse Functional Items: Including waterproof outerwear, lightweight down jackets, windbreakers, and sweatpants to meet diverse outdoor needs.
• Bold Colors and Details: Lime green shorts, sky blue printed T-shirts, and chic deconstructed pants inject a modern and fashionable spin on traditional outdoor wear.
• Material Innovation: Combining adventure and comfort, suitable for hot weather and easy movement. Highly Functional: Combining lightweight, waterproof, and breathable features, it’s perfect for diverse lifestyles.

Design Inspiration and Brand Spirit

Ackermann’s inspiration comes from his childhood travels with his father, Canada Goose’s archive, and a deep respect for nature. This collection, launched in the Utah wilderness, is not only a response to extreme conditions but also a dialogue between culture and nature. The free-flowing and uninhibited nature of the designs embodies a new direction in contemporary luxury: one that prioritizes substance and environmental adaptability, not just appearance.

Unique Launch and Brand Resonance

Departing from traditional fashion week presentations, Canada Goose held an intimate and inspiring event in a remote desert. Artists, writers, and photographers from various fields gathered around a campfire to share stories and the brand’s spirit of belonging and connection. This format pushes the boundaries of fashion and strengthens the brand’s spiritual connection to contemporary life.

How to Style the New Canada Goose Collection

• Brighten up everyday looks with vibrant colors, and balance with simple neutrals for a more balanced look. – Create a casual yet energetic urban outdoor look with a versatile jacket and sweatpants.
• Utilize the current trend of layering to maximize the versatility of these pieces.